02278cam a2200277 4500 73533240 TxAuBib 20090404120000.0 080819s2009||||||||||||||||||||||||eng|u 2008036769 9780618620111 hbk. 0618620117 hbk. DLC DLC BTCTA BAKER YDXCP UPZ C#P BWX CDX IG# IXA LMR BUR B9F TxAuBib Lehrer, Jonah. How we decide / Jonah Lehrer. Boston : Houghton Mifflin Harcourt, 2009. xvii, 302 p. ; 22 cm. Includes bibliographical references (p. [274]-287) and index. The quarterback in the pocket -- The predictions of dopamine -- Fooled by a feeling -- The uses of reason -- Choking on thought -- The moral mind -- The brain is an argument -- The poker hand -- Coda. Offers a look at the new science of decision-making--and how it can help us make better choices. The first book to use the unexpected discoveries of neuroscience to help us make the best decisions. Philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. The trick is to determine when to use the different parts of the brain, and to do this, Jonah Lehrer draws on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players--to answer two questions: How does the human mind make decisions? And how can we make those decisions better?--From publisher description. 20090404. Decision making. https://catdir.loc.gov/catdir/enhancements/fy0905/2008036769-b.html Contributor biographical information https://catdir.loc.gov/catdir/enhancements/fy0905/2008036769-d.html Publisher description